Early this month I was exposed to 2 interesting videos, one of them being on soft power by Shashi Tharoor (Indian Minister of State) and the other an example of soft power at its best.
Soft power works best through popular culture and media. It can inspire others to acculturate. So is the case of this Finnish Band named Shava !
YES, Finnish I know :) the reach of South Asian diaspora is shocking to us all. I realize South Asians have emigrated to nearly every corner of the earth but whenever non-asians embrace elements of South Asian culture, you cant help but smile and want to hug them.
So, here watch “Shava” the worlds only Finnish Bhangra group sing “Gur Nalo Ishq Mitha”
LINKS
Posts
0 comments:
Post a Comment